ad crit2- mull spice

For the second ad, I choose a packet of mulling spices, (it hasn't been opened, that's why the image isn't completely flat).
The first aspect of this packaging to catch my eye is the very elementary sketch of a winter scene, supposedly in New England. With the exception of the product name and font, this image could have been drawn by any intermediate/ middle school student.
Going more in depth, I feel the color scheme is probably passable, a darker not bright red, and very pale accent colors used for the houses and trees. All of this induces feelings of coziness, warmth, and sedation, which I suppose was the target for the promotion. The idea of drinking hot mull by a fire with 30 feet of snow outside and nowhere to go does appeal to some. I can understand not wanting to use a bright, springy color scheme which would send mixed feelings about the emotion the company wants to portray. Fortunately, the image does follow the rule of thirds with the main sketch in the lower quadrant of the package.
What is extremely boring however is the centered 'banners' (for lack of a better word) and the font. One's eye is drawn to the huge rectangular space with very little worded information, and on top of that, it's stark white! So there is now a huge void space almost center of the package. I feel this should be much smaller and possibly not white. I understand wanting to carry the white around the image because it mimics the snow, but that is also done with the maker's stamp ' The Spice Hunter' at the very top. These two separate blocks of white with the name of the product could be merged into one block, because the proximity suggests they are separate pieces of information.
In conclusion, this packaging bores me. I want to see more information about the product and a more sophisticated drawing and possibly a script title. Both of these aspects would give a little more insight into just what I'm purchasing as the consumer.