digital image crit

This image is of an instruction pamphlet for a video game. I think the first thing I noticed personally is the limited use of color. Other than black and white, there is really only 3 main colors represented: blue, red and yellow.

The blue is carried around through the image in the tv set the rabbit is holding, the tv at the end of the title, and the Wii symbol in the top left corner. The eyes of the rabbits are also blue which is slightly harder to notice in the back two rabbits, (but looking at the instruction booklet in person it is more apparent). The red in the wall is mimicked in the 'screaming mouths' of the rabbits and the yellow in the sofa is paralleled with the border around the title of the game, and woodgrain in the foreground tv set, (notice light wood grain along the right side).

Aside from the limited color scale, the characters or rabbits are also very simplistically designed, not what we would imagine, or what we are accustomed to seeing in video games. This is also supported by the basic font that is only highlighted by the yellow border. While the actual composition, color scheme and illustration all seem very elementary, together they still seem to have the eye-catching effect that draws potential customers.

Lastly, the image does follow the rule of thirds. While the rabbit face in the tv is possibly the first thing our eyes land on, or are drawn to, it is not set dead center. There is also the diagonal rule that the image follows as well. This is exampled by the diagonally-set sofa and the perspective of the foreground tv set. While both are not on the same diagonal plane, they do mimic eachother as well by the directional similarity.

As a visual, I don't feel this image is very strong- it doesn't offer much to me to really draw me into it as a purchase, but I can see how the simple imagery could be overlooked once the game is played!